Comparison
ActiveCampaign vs EngageBay
Side-by-side comparison of ActiveCampaign and EngageBay. See pricing, features, ratings, and more.
| Feature | ActiveCampaign | EngageBay |
|---|---|---|
| Rating | 4.2 / 5 | 4.1 / 5 |
| Reviews | 1 | 1 |
| Categories | Email Marketing, Marketing CRM, CRM Automation | Marketing CRM, Sales CRM, CRM Automation |
| Pricing | From $29 | From $0 |
| Pricing Model | paid | freemium |
| Pros | Automation builder with 135+ triggers, conditional branching, goals, and split-testing of entire automation paths — the deepest in its price class, Deliverability consistently top of independent tests (93.4% inbox placement in 2025 EmailToolTester testing), Precise dynamic segmentation that self-updates from behavioral and purchase signals, Active Intelligence actually implements sequence fixes and builds segments, not just copy drafts, 1,000+ integrations plus an MCP server and Claude connector for AI-agent access | Free plan genuinely usable with up to 15 users and 250 contacts — the most generous team free tier in this category, All-in-one breadth: marketing automation, sales CRM, helpdesk, landing pages, live chat and proposals in one contact database, Aggressive paid pricing: All-in-one from $12.74/user/month (annual) at time of writing, far below HubSpot's comparable tiers, Free migration service from any other platform removes the switching cost that usually traps small teams, Free calling credits, proposals with analytics, multi-currency and ABM features present even at entry tiers |
| Cons | Since November 2025, new accounts pay for all contacts including unsubscribed and bounced ones, Sales CRM functionality requires add-ons or higher tiers; not a fit for running a real sales team, Pricing climbs steeply with contact count — Plus at 10K contacts is roughly $189-239/month at time of writing, Steep learning curve in the automation builder for first-time users, Human support is harder to reach than the price implies; reporting dashboards are dated and rigid | Per-tier caps on nearly everything (lists, forms, sequences, workflows, nodes, ticket views, API calls) force upgrades as you grow, Big price jump from Basic ($12.74) to Growth ($55.24) per user — model Year-2 cost at Growth, not the entry price, Individual modules are good, not class-leading: the automation engine trails ActiveCampaign and reporting trails the incumbents, Smaller vendor and thinner integration ecosystem than HubSpot, Zoho or the Freshworks suite, Marketing-site pricing has appeared in two variants ($14.99 vs $12.74 depending on billing) — confirm the exact figure at checkout |
| Best For | Marketing-led SMBs and ecommerce teams with under ~25K contacts who need serious behavior-driven automation and already have (or don't need) a dedicated sales CRM. | Startups and small teams that want marketing, sales and support in one cheap subscription and value a truly usable free tier over best-of-breed depth. |
| Launch Year | — | — |
| HQ Country | US | IN |