Comparison
ActiveCampaign vs Freshmarketer
Side-by-side comparison of ActiveCampaign and Freshmarketer. See pricing, features, ratings, and more.
| Feature | ActiveCampaign | Freshmarketer |
|---|---|---|
| Rating | 4.2 / 5 | 3.7 / 5 |
| Reviews | 1 | 1 |
| Categories | Email Marketing, Marketing CRM, CRM Automation | Marketing CRM, CRM Analytics, CRM Automation |
| Pricing | From $29 | From $15 |
| Pricing Model | paid | freemium |
| Pros | Automation builder with 135+ triggers, conditional branching, goals, and split-testing of entire automation paths — the deepest in its price class, Deliverability consistently top of independent tests (93.4% inbox placement in 2025 EmailToolTester testing), Precise dynamic segmentation that self-updates from behavioral and purchase signals, Active Intelligence actually implements sequence fixes and builds segments, not just copy drafts, 1,000+ integrations plus an MCP server and Claude connector for AI-agent access | Free plan with 100 marketing contacts and 500 monthly sends lets you test with real data and no card, Only actively marketed contacts count toward limits — friendlier than whole-database billing models, $15/month paid entry (with 500 contacts included) at time of writing makes adoption almost risk-free, Native shared customer record with Freshsales and Freshdesk — no integration project inside the Freshworks family, Transactional emails, advanced webhooks and an AI campaign assistant on the single paid tier |
| Cons | Since November 2025, new accounts pay for all contacts including unsubscribed and bounced ones, Sales CRM functionality requires add-ons or higher tiers; not a fit for running a real sales team, Pricing climbs steeply with contact count — Plus at 10K contacts is roughly $189-239/month at time of writing, Steep learning curve in the automation builder for first-time users, Human support is harder to reach than the price implies; reporting dashboards are dated and rigid | Single paid tier: the old Growth/Pro ladder is gone, so outgrowing the product means switching, not upgrading, Real cost lives in add-ons (marketing contacts from $100/5,000/month, CRO from $219, dedicated IP $199) — the $15 headline is not your bill, Automation depth is modest: journeys, scoring and attribution trail ActiveCampaign and HubSpot, Weak standalone value — the product is designed to sit inside the Freshworks suite, Product has been reshaped repeatedly (plans renamed/retired), which is a caveat for long-lived automation built here |
| Best For | Marketing-led SMBs and ecommerce teams with under ~25K contacts who need serious behavior-driven automation and already have (or don't need) a dedicated sales CRM. | Small businesses already using Freshsales or Freshdesk who want simple email campaigns and automations on the shared Freshworks customer record without a big marketing budget. |
| Launch Year | — | — |
| HQ Country | US | IN |