Comparison
ActiveCampaign vs Keap
Side-by-side comparison of ActiveCampaign and Keap. See pricing, features, ratings, and more.
| Feature | ActiveCampaign | Keap |
|---|---|---|
| Rating | 4.2 / 5 | 3.5 / 5 |
| Reviews | 1 | 1 |
| Categories | Email Marketing, Marketing CRM, CRM Automation | CRM Automation, Marketing CRM, Small Business CRM |
| Pricing | From $29 | From $299 |
| Pricing Model | paid | paid |
| Pros | Automation builder with 135+ triggers, conditional branching, goals, and split-testing of entire automation paths — the deepest in its price class, Deliverability consistently top of independent tests (93.4% inbox placement in 2025 EmailToolTester testing), Precise dynamic segmentation that self-updates from behavioral and purchase signals, Active Intelligence actually implements sequence fixes and builds segments, not just copy drafts, 1,000+ integrations plus an MCP server and Claude connector for AI-agent access | Campaign builder remains one of the most capable follow-up automation engines in small-business software, Money is a first-class trigger — payments, invoices and appointments drive automations natively without integrations, Expert-assisted setup, strategy calls and US-based phone support are included in the model, Transparent text-marketing tier ladder (500 messages included, up to 25,000) with published overage rates, Free trial requires no credit card and exposes most of the paid experience |
| Cons | Since November 2025, new accounts pay for all contacts including unsubscribed and bounced ones, Sales CRM functionality requires add-ons or higher tiers; not a fit for running a real sales team, Pricing climbs steeply with contact count — Plus at 10K contacts is roughly $189-239/month at time of writing, Steep learning curve in the automation builder for first-time users, Human support is harder to reach than the price implies; reporting dashboards are dated and rigid | Entry tiers eliminated in 2026 — every customer starts at $299/mo monthly or $2,988/yr, with the contact ladder above that, Annual contracts carry a $299 early termination fee and cancellation requires a phone call 10 days before invoice, Acquired by Thryv Holdings in late 2024 — roadmap and portfolio overlap add transition risk, AI capabilities are thin versus the 2026 competitive field; marketplace and reporting depth trail HubSpot and ActiveCampaign, Text marketing is US-only, and the interface has a learning curve that justifies only with the included expert help |
| Best For | Marketing-led SMBs and ecommerce teams with under ~25K contacts who need serious behavior-driven automation and already have (or don't need) a dedicated sales CRM. | Established small service businesses with a proven follow-up-driven sales process that want expert-built automation and can clear the $299-per-month floor. |
| Launch Year | — | — |
| HQ Country | US | US |