Comparison
Apollo.io vs Bigin
Side-by-side comparison of Apollo.io and Bigin. See pricing, features, ratings, and more.
| Feature | Apollo.io | Bigin |
|---|---|---|
| Rating | 4.1 / 5 | 4.3 / 5 |
| Reviews | 1 | 1 |
| Categories | Lead Management, Sales Automation, Contact Management | Small Business CRM, Pipeline Management, Contact Management |
| Pricing | From $49 | From $7 |
| Pricing Model | freemium | freemium |
| Pros | 275M+ contact database with intent topics, job-change signals, and visitor identification in one tool, Fast filter-to-sequence workflow — outbound campaign live the same afternoon, with dialer and meeting scheduling included, Genuinely usable free plan (900 credits/seat/year) and a $49 Basic tier that replaces a database + sequencer stack, Native Salesforce, HubSpot, and Pipedrive integrations so it can sit alongside a real CRM, High review volume and satisfaction (4.7/5 across 9,000+ G2 reviews at time of writing) | Real free-forever plan (1 user, 500 records) and $7/user/month Express — among the cheapest CRMs that includes automation and telephony, Connected Pipelines move deals from sales into onboarding/renewal without duplicating records — rare at this price, Built-in phone with IVR, recording, and auto-logging on every plan, plus 100+ third-party telephony providers, Mobile-first apps (iOS/Android/macOS) with offline read, one-tap call logging, and a working card scanner, No lock-in: cancel anytime, 30/45-day refunds, prorated downgrade credits, 15-day trial with no card |
| Cons | Data accuracy below the vendor's 98% claim in practice — 10-15% bounce rates on unverified lists, weaker data outside North America, Credit system is confusing: pooled, no rollover, auto-renewing add-on credits, and all seats must share one plan tier, Reporting is shallow and the interface adds clicks where it shouldn't; no mobile app for data access, CRM and deal layer too thin for complex, multi-stakeholder sales cycles, Users report credit-rule changes over time that unfavorably affected annual-billing customers | Hard ceilings: max 5 pipelines on Premier / 15 on Bigin 360; escaping means migrating to full Zoho CRM with a new UI to learn, Reporting is dashboard-shallow — no multi-object reports, calculated fields, or time-series analysis without CSV exports, No marketing automation at all: no drip campaigns, lead scoring, or landing pages (Zoho Campaigns is a separate app), No bulk stage moves or bulk user invites; pick-list values can only be deleted, not deactivated, Workflow automations stop silently when trials expire; occasional sync glitches with non-Zoho tools per user reviews |
| Best For | Outbound-focused SMB and mid-market sales teams that need B2B contact data plus sequencing in one subscription and already run their pipeline in a dedicated CRM. | Solo operators and small teams (up to ~15 people) with a straightforward pipeline who want an affordable, mobile-friendly CRM that can grow into the Zoho ecosystem. |
| Launch Year | — | — |
| HQ Country | US | IN |