Comparison
Apollo.io vs Close
Side-by-side comparison of Apollo.io and Close. See pricing, features, ratings, and more.
| Feature | Apollo.io | Close |
|---|---|---|
| Rating | 4.1 / 5 | 4.4 / 5 |
| Reviews | 1 | 1 |
| Categories | Lead Management, Sales Automation, Contact Management | Sales CRM, Sales Automation, Contact Management |
| Pricing | From $49 | From $9 |
| Pricing Model | freemium | paid |
| Pros | 275M+ contact database with intent topics, job-change signals, and visitor identification in one tool, Fast filter-to-sequence workflow — outbound campaign live the same afternoon, with dialer and meeting scheduling included, Genuinely usable free plan (900 credits/seat/year) and a $49 Basic tier that replaces a database + sequencer stack, Native Salesforce, HubSpot, and Pipedrive integrations so it can sit alongside a real CRM, High review volume and satisfaction (4.7/5 across 9,000+ G2 reviews at time of writing) | Calling, SMS, email and shared inbox live inside the lead record, so activity logging happens without rep effort, Power Dialer and voicemail drop on the Growth plan materially raise dials per hour in high-volume outbound, Fast, keyboard-first interface that reps adopt without training overhead, Chloe AI credits bundled on every plan; call summaries and follow-up drafts were genuinely useful in my testing, Generous entry point: Solo at $9/user/month billed annually, with a 30-day money-back guarantee and no long contract |
| Cons | Data accuracy below the vendor's 98% claim in practice — 10-15% bounce rates on unverified lists, weaker data outside North America, Credit system is confusing: pooled, no rollover, auto-renewing add-on credits, and all seats must share one plan tier, Reporting is shallow and the interface adds clicks where it shouldn't; no mobile app for data access, CRM and deal layer too thin for complex, multi-stakeholder sales cycles, Users report credit-rule changes over time that unfavorably affected annual-billing customers | Automated workflows and the Power Dialer are gated behind Growth at $99/user/year-billed — nearly triple the Essentials price, Metered extras (phone numbers, call minutes, SMS, extra AI credits) push the real bill well above the seat price for dial-heavy teams, CRM core is shallow on reporting, custom objects and forecasting compared with Pipedrive or HubSpot at similar prices, Solo plan caps at 1 user and 10,000 leads and excludes workflows; no free plan exists, AI credits are pooled per month and do not roll over, so heavy Chloe usage can exhaust the allowance mid-month |
| Best For | Outbound-focused SMB and mid-market sales teams that need B2B contact data plus sequencing in one subscription and already run their pipeline in a dedicated CRM. | Inside-sales and outbound teams of roughly 2-50 reps who live on the phone and email and want activity logging to be automatic rather than enforced. |
| Launch Year | — | — |
| HQ Country | US | US |