Comparison
Capsule vs Apollo.io
Side-by-side comparison of Capsule and Apollo.io. See pricing, features, ratings, and more.
| Feature | Capsule | Apollo.io |
|---|---|---|
| Rating | 4.0 / 5 | 4.1 / 5 |
| Reviews | 1 | 1 |
| Categories | Contact Management, Small Business CRM | Lead Management, Sales Automation, Contact Management |
| Pricing | From $18 | From $49 |
| Pricing Model | freemium | freemium |
| Pros | Genuinely fast setup and clean interface — operational same-day, with adoption that sticks in small teams, Best-in-band contact records: full timelines, DataTags that show/hide fields contextually, fast search across email content, Permanent free plan (2 users, 250 contacts) and a 14-day no-card trial on paid tiers, Projects plus Tracks extend the CRM past the sale into delivery — rare among simple CRMs, Stable, focused vendor (Zestia, since 2009, 10,000+ businesses; 4.7/5 from ~490 G2 reviews) | 275M+ contact database with intent topics, job-change signals, and visitor identification in one tool, Fast filter-to-sequence workflow — outbound campaign live the same afternoon, with dialer and meeting scheduling included, Genuinely usable free plan (900 credits/seat/year) and a $49 Basic tier that replaces a database + sequencer stack, Native Salesforce, HubSpot, and Pipedrive integrations so it can sit alongside a real CRM, High review volume and satisfaction (4.7/5 across 9,000+ G2 reviews at time of writing) |
| Cons | Growth ($36/user) is the real entry: Starter has one pipeline, no automation, and no two-way email sync, No email sequencing or marketing automation in the CRM — Transpond add-on from ~$11/month required, Reporting is thin: no conversion-by-source, time-in-stage, or rep performance analysis without exports, Email-only weekday support on lower tiers; no phone support on any plan, Advanced tier buys volume headroom (contacts, pipelines) rather than new capability | Data accuracy below the vendor's 98% claim in practice — 10-15% bounce rates on unverified lists, weaker data outside North America, Credit system is confusing: pooled, no rollover, auto-renewing add-on credits, and all seats must share one plan tier, Reporting is shallow and the interface adds clicks where it shouldn't; no mobile app for data access, CRM and deal layer too thin for complex, multi-stakeholder sales cycles, Users report credit-rule changes over time that unfavorably affected annual-billing customers |
| Best For | Small service businesses, consultancies, agencies, and nonprofits (roughly 1-20 people) that want clean relationship tracking and simple pipelines without CRM-admin complexity. | Outbound-focused SMB and mid-market sales teams that need B2B contact data plus sequencing in one subscription and already run their pipeline in a dedicated CRM. |
| Launch Year | — | — |
| HQ Country | GB | US |