Comparison
Capsule vs Clay
Side-by-side comparison of Capsule and Clay. See pricing, features, ratings, and more.
| Feature | Capsule | Clay |
|---|---|---|
| Rating | 4.0 / 5 | 4.3 / 5 |
| Reviews | 1 | 1 |
| Categories | Contact Management, Small Business CRM | Lead Management, AI for CRM, Contact Management |
| Pricing | From $18 | From $150 |
| Pricing Model | freemium | freemium |
| Pros | Genuinely fast setup and clean interface — operational same-day, with adoption that sticks in small teams, Best-in-band contact records: full timelines, DataTags that show/hide fields contextually, fast search across email content, Permanent free plan (2 users, 250 contacts) and a 14-day no-card trial on paid tiers, Projects plus Tracks extend the CRM past the sale into delivery — rare among simple CRMs, Stable, focused vendor (Zestia, since 2009, 10,000+ businesses; 4.7/5 from ~490 G2 reviews) | Waterfall enrichment across 100+ data providers lifts email coverage far beyond any single vendor, and failed zero-result lookups generally cost nothing, Unlimited seats on every plan, including Free — rare at this price, so per-user maths never bite as the team grows, Claygent AI research columns can answer per-row questions no standard data provider covers (tech stack signals, pricing page checks, hiring intent), Free plan plus 14-day trials on paid tiers let you validate real coverage before committing, Mature push integrations (HubSpot, Salesforce, sequencers, webhooks) make it a routing layer rather than a dead-end table |
| Cons | Growth ($36/user) is the real entry: Starter has one pipeline, no automation, and no two-way email sync, No email sequencing or marketing automation in the CRM — Transpond add-on from ~$11/month required, Reporting is thin: no conversion-by-source, time-in-stage, or rep performance analysis without exports, Email-only weekday support on lower tiers; no phone support on any plan, Advanced tier buys volume headroom (contacts, pipelines) rather than new capability | Two meters (Actions + Data Credits) make costs hard to forecast; adding phone numbers or AI columns can triple the bill on the same list, Not a CRM — no contact history, email sync, deal pipeline or forecasting; it must feed a second system, Provider outages inside waterfalls degrade coverage silently rather than erroring, so list quality can drop unnoticed, March 2026 pricing overhaul retired the Starter/Explorer/Pro tiers, changing the entry price for new customers and budgets for existing ones, Priority support is gated to Growth and above; Launch-plan users rely on docs and community |
| Best For | Small service businesses, consultancies, agencies, and nonprofits (roughly 1-20 people) that want clean relationship tracking and simple pipelines without CRM-admin complexity. | Growth and outbound teams that already run a CRM and need to automate list building and enrichment at scale, with a technically curious owner in the seat. |
| Launch Year | — | — |
| HQ Country | GB | US |