Comparison
Clay vs Close
Side-by-side comparison of Clay and Close. See pricing, features, ratings, and more.
| Feature | Clay | Close |
|---|---|---|
| Rating | 4.3 / 5 | 4.4 / 5 |
| Reviews | 1 | 1 |
| Categories | Lead Management, AI for CRM, Contact Management | Sales CRM, Sales Automation, Contact Management |
| Pricing | From $150 | From $9 |
| Pricing Model | freemium | paid |
| Pros | Waterfall enrichment across 100+ data providers lifts email coverage far beyond any single vendor, and failed zero-result lookups generally cost nothing, Unlimited seats on every plan, including Free — rare at this price, so per-user maths never bite as the team grows, Claygent AI research columns can answer per-row questions no standard data provider covers (tech stack signals, pricing page checks, hiring intent), Free plan plus 14-day trials on paid tiers let you validate real coverage before committing, Mature push integrations (HubSpot, Salesforce, sequencers, webhooks) make it a routing layer rather than a dead-end table | Calling, SMS, email and shared inbox live inside the lead record, so activity logging happens without rep effort, Power Dialer and voicemail drop on the Growth plan materially raise dials per hour in high-volume outbound, Fast, keyboard-first interface that reps adopt without training overhead, Chloe AI credits bundled on every plan; call summaries and follow-up drafts were genuinely useful in my testing, Generous entry point: Solo at $9/user/month billed annually, with a 30-day money-back guarantee and no long contract |
| Cons | Two meters (Actions + Data Credits) make costs hard to forecast; adding phone numbers or AI columns can triple the bill on the same list, Not a CRM — no contact history, email sync, deal pipeline or forecasting; it must feed a second system, Provider outages inside waterfalls degrade coverage silently rather than erroring, so list quality can drop unnoticed, March 2026 pricing overhaul retired the Starter/Explorer/Pro tiers, changing the entry price for new customers and budgets for existing ones, Priority support is gated to Growth and above; Launch-plan users rely on docs and community | Automated workflows and the Power Dialer are gated behind Growth at $99/user/year-billed — nearly triple the Essentials price, Metered extras (phone numbers, call minutes, SMS, extra AI credits) push the real bill well above the seat price for dial-heavy teams, CRM core is shallow on reporting, custom objects and forecasting compared with Pipedrive or HubSpot at similar prices, Solo plan caps at 1 user and 10,000 leads and excludes workflows; no free plan exists, AI credits are pooled per month and do not roll over, so heavy Chloe usage can exhaust the allowance mid-month |
| Best For | Growth and outbound teams that already run a CRM and need to automate list building and enrichment at scale, with a technically curious owner in the seat. | Inside-sales and outbound teams of roughly 2-50 reps who live on the phone and email and want activity logging to be automatic rather than enforced. |
| Launch Year | — | — |
| HQ Country | US | US |