Comparison

Copper vs HubSpot

Side-by-side comparison of Copper and HubSpot. See pricing, features, ratings, and more.

Copper logo

Copper

Google Workspace CRM

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HubSpot logo

HubSpot

Free CRM + Marketing

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FeatureCopperHubSpot
Rating4.0 / 54.3 / 5
Reviews11
CategoriesSales CRM, CRM Integrations, Small Business CRMMarketing CRM, Sales CRM, Email Marketing
PricingFrom $29From $0
Pricing Modelpaidfreemium
ProsGmail and Calendar side-panel capture makes logging nearly invisible — the best Google-native CRM experience I have tested, Automatic contact and company enrichment plus Google Contact sync reduce manual record creation, Projects module gives agencies a real post-sale handoff without a second tool, Straightforward per-seat pricing with a no-credit-card trial and up to roughly 21-26% off annual billing, Low learning curve: teams without a CRM admin can run it themselvesFree CRM tier is genuinely usable — real contact/deal/ticket records, forms, chat and basic email, One shared contact timeline across marketing, sales and service is exactly the promised 'one database', Best ecosystem in the category: 1,000+ marketplace apps, HubSpot Academy, a huge partner and freelancer community, AI agents (customer agent, prospecting agent, agent builder) now do real work across hubs, Starter pricing is low — $7 per seat per month billed annually for Sales Hub at time of writing
ConsContact caps (2,500 on Basic, 15,000 on Professional) force upgrades based on database size, not feature needs, Custom reports and email drip series are gated to the Business tier at $134/seat monthly, The product's core value is Gmail-centric; Microsoft 365 teams lose the main reason to buy it, Workflow automation is shallower than Pipedrive or HubSpot at comparable prices; complex routing needs Zapier/Make, Personal onboarding and premium support reserved for eligible Professional/Business annual accountsThe Starter → Professional jump is roughly 12x per seat ($7 to $90) and lands when the tool is already load-bearing, Mandatory one-time onboarding fees at higher tiers ($3,500 Enterprise onboarding per the Sales Hub pricing page), AI features are metered through HubSpot Credits on top of seats, so bills become usage-dependent, Free tier caps at 2 users and 1,000 contacts; contact-tiered pricing penalizes list-heavy marketers, Easy to over-configure — portals frequently need a dedicated admin or partner to stay trustworthy
Best ForGoogle Workspace shops — agencies, consultancies and professional-services teams of 5-50 people — who want CRM capture to happen inside Gmail rather than in a separate app.Growing small and mid-sized businesses that want marketing, sales and service on one platform and can budget for Professional-tier pricing.
Launch Year——
HQ CountryUSUS