Comparison
Creatio vs Keap
Side-by-side comparison of Creatio and Keap. See pricing, features, ratings, and more.
| Feature | Creatio | Keap |
|---|---|---|
| Rating | 4.1 / 5 | 3.5 / 5 |
| Reviews | 1 | 1 |
| Categories | CRM Automation, Enterprise CRM, CRM Customization | CRM Automation, Marketing CRM, Small Business CRM |
| Pricing | From $0 | From $299 |
| Pricing Model | freemium | paid |
| Pros | Shared BPM/process engine across Sales, Marketing and Service handles cross-functional flows no lightweight CRM can express, Full no-code Studio on the Enterprise tier: visual processes with branching, parallel flows, timers, custom objects and business rules, API calls are not metered on Enterprise and above — uncommon and valuable for integration-heavy deployments, On-premise and private-cloud deployment options exist alongside SaaS, which keeps regulated buyers in the room, Materially cheaper than comparable Salesforce Enterprise deployments in the deal models I have seen | Campaign builder remains one of the most capable follow-up automation engines in small-business software, Money is a first-class trigger — payments, invoices and appointments drive automations natively without integrations, Expert-assisted setup, strategy calls and US-based phone support are included in the model, Transparent text-marketing tier ladder (500 messages included, up to 25,000) with published overage rates, Free trial requires no credit card and exposes most of the paid experience |
| Cons | $10,000 annual minimum on a standard three-year term — a serious commitment before a single seat is used, Modules stack at $15/user/month each on Growth/Enterprise; realistic mid-market cost lands near $90/user/month, Heavy admin learning curve; ungoverned customisation becomes an expensive mess without a named platform owner, Version upgrades can disturb customisations, and reviewers report inconsistent support responses below top tiers, Marketing automation depth still trails dedicated platforms; niche integrations usually mean API work | Entry tiers eliminated in 2026 — every customer starts at $299/mo monthly or $2,988/yr, with the contact ladder above that, Annual contracts carry a $299 early termination fee and cancellation requires a phone call 10 days before invoice, Acquired by Thryv Holdings in late 2024 — roadmap and portfolio overlap add transition risk, AI capabilities are thin versus the 2026 competitive field; marketplace and reporting depth trail HubSpot and ActiveCampaign, Text marketing is US-only, and the interface has a learning curve that justifies only with the included expert help |
| Best For | Mid-market and enterprise organisations with real cross-functional process complexity, a named platform owner, and a budget for partner-led implementation — especially Salesforce refugees and regulated firms needing on-prem options. | Established small service businesses with a proven follow-up-driven sales process that want expert-built automation and can clear the $299-per-month floor. |
| Launch Year | — | — |
| HQ Country | US | US |