Comparison
Dex vs Apollo.io
Side-by-side comparison of Dex and Apollo.io. See pricing, features, ratings, and more.
| Feature | Dex | Apollo.io |
|---|---|---|
| Rating | 4.2 / 5 | 4.1 / 5 |
| Reviews | 1 | 1 |
| Categories | Contact Management, CRM Mobile Apps, Small Business CRM | Lead Management, Sales Automation, Contact Management |
| Pricing | From $12 | From $49 |
| Pricing Model | paid | freemium |
| Pros | Automatic sync and duplicate merging across LinkedIn, email, calendar, WhatsApp and 15+ sources builds a history you never typed, LinkedIn title-change alerts create natural, well-timed reasons to reach out — two real conversations from my first weeks of testing, Keep-in-touch reminder digest with past-conversation notes attached is a habit loop that actually sticks, Fair pricing at $12-20 per month annually billed, with map view, custom fields and two-way contact sync included early, Copilot AI and Claude/ChatGPT connectors let you query your own network in plain language | 275M+ contact database with intent topics, job-change signals, and visitor identification in one tool, Fast filter-to-sequence workflow — outbound campaign live the same afternoon, with dialer and meeting scheduling included, Genuinely usable free plan (900 credits/seat/year) and a $49 Basic tier that replaces a database + sequencer stack, Native Salesforce, HubSpot, and Pipedrive integrations so it can sit alongside a real CRM, High review volume and satisfaction (4.7/5 across 9,000+ G2 reviews at time of writing) |
| Cons | Not a sales CRM: no real deal pipeline, forecasting, lead scoring or sequences — it sits beside those tools, LinkedIn sync caps (2,500 on Premium, 9,000 on Professional) exclude exactly the heavy networkers the product targets, AI research credits are metered (10/20/50 per month) and enrichment of a large network burns through them quickly, Small vendor: support is email/priority-tier, the integration surface is native syncs plus API/Zapier, and one iMessage sync silently stopped logging in my testing, Email and message metadata access is core to the product — enterprise security teams will need their own review | Data accuracy below the vendor's 98% claim in practice — 10-15% bounce rates on unverified lists, weaker data outside North America, Credit system is confusing: pooled, no rollover, auto-renewing add-on credits, and all seats must share one plan tier, Reporting is shallow and the interface adds clicks where it shouldn't; no mobile app for data access, CRM and deal layer too thin for complex, multi-stakeholder sales cycles, Users report credit-rule changes over time that unfavorably affected annual-billing customers |
| Best For | Founders, investors, recruiters and independent consultants whose real asset is their network and whose failure mode is forgetting to keep in touch — not sales teams managing a pipeline. | Outbound-focused SMB and mid-market sales teams that need B2B contact data plus sequencing in one subscription and already run their pipeline in a dedicated CRM. |
| Launch Year | — | — |
| HQ Country | US | US |