Comparison
Drift vs Close
Side-by-side comparison of Drift and Close. See pricing, features, ratings, and more.
| Feature | Drift | Close |
|---|---|---|
| Rating | 3.0 / 5 | 4.4 / 5 |
| Reviews | 1 | 1 |
| Categories | Live Chat, Lead Management, Sales Automation | Sales CRM, Sales Automation, Contact Management |
| Pricing | From $400 | From $9 |
| Pricing Model | paid | paid |
| Pros | Category-defining product: Drift invented the playbook-driven 'chat books the demo' pattern that B2B SaaS now takes for granted, Visual playbook builder let marketing own bot logic without engineering — the key reason adoption stuck in my testing, Live visitor identification and meeting booking produced measurable demo-conversion lift on high-intent pages, Existing deployments keep running through a gradual sunset, leaving room for a planned migration rather than a cliff, Strong native CRM integrations (Salesforce, HubSpot, Salesloft stack) that existing users should extract value from during migration | Calling, SMS, email and shared inbox live inside the lead record, so activity logging happens without rep effort, Power Dialer and voicemail drop on the Growth plan materially raise dials per hour in high-volume outbound, Fast, keyboard-first interface that reps adopt without training overhead, Chloe AI credits bundled on every plan; call summaries and follow-up drafts were genuinely useful in my testing, Generous entry point: Solo at $9/user/month billed annually, with a 30-day money-back guarantee and no long contract |
| Cons | Discontinued: Clari + Salesloft announced the gradual sunset of Drift on 6 March 2026, moving customers toward 1mind AI agents — no new sign-ups are reported, Even when healthy, pricing was quote-only and steep (entry Premium reported around $2,500/month annually billed) with wide variation between buyers, Not a CRM: conversation capture only — relationship records always lived in your actual CRM, Page-weight and GDPR-consent overhead from the JS widget; brittle rule-based bots on open-ended visitor answers, Thin chat attribution beyond 'meeting booked', making multi-touch reporting an export-and-hope exercise | Automated workflows and the Power Dialer are gated behind Growth at $99/user/year-billed — nearly triple the Essentials price, Metered extras (phone numbers, call minutes, SMS, extra AI credits) push the real bill well above the seat price for dial-heavy teams, CRM core is shallow on reporting, custom objects and forecasting compared with Pipedrive or HubSpot at similar prices, Solo plan caps at 1 user and 10,000 leads and excludes workflows; no free plan exists, AI credits are pooled per month and do not roll over, so heavy Chloe usage can exhaust the allowance mid-month |
| Best For | Nobody buying today — existing Drift users who need a migration window and want to carry their playbook logic into an AI-first replacement. | Inside-sales and outbound teams of roughly 2-50 reps who live on the phone and email and want activity logging to be automatic rather than enforced. |
| Launch Year | — | — |
| HQ Country | US | US |