Comparison
Efficy CRM vs ZoomInfo
Side-by-side comparison of Efficy CRM and ZoomInfo. See pricing, features, ratings, and more.
| Feature | Efficy CRM | ZoomInfo |
|---|---|---|
| Rating | 3.9 / 5 | 3.8 / 5 |
| Reviews | 1 | 1 |
| Categories | Enterprise CRM, CRM Customization, CRM Integrations | Lead Management, CRM Analytics, Enterprise CRM |
| Pricing | From $35 | From $150 |
| Pricing Model | paid | paid |
| Pros | Genuinely European: data residency, local language coverage and on-premise or hybrid hosting options rarely offered by cloud-native rivals, Deep operational scope beyond sales — projects, timesheets, incidents, extranet and gamification in the Enterprise edition, Established vendor: founded 2005, Apax-backed since 2021, ~13,500 customers and 330,000 daily users reported at that time, High configurability (custom entities, fields, layouts, processes) with Outlook/Gmail integration and unlimited storage included, Local partner network across 15+ European countries for implementation and support | Deepest verified B2B data graph I've tested: 500M+ profiles, 300M+ verified emails, 135M+ direct dials with fast job-change detection, Intent data across 4,500+ topics turns contact search into account prioritization, bundled at higher tiers, Mature CRM and sales-engagement connectors (Salesforce, HubSpot, Outreach, Salesloft) with enrichment workflows that push straight into the stack, GTM.AI headless layer (API + MCP) grounds AI agents in verified data with a genuinely usable free tier of 1,000 data + 1,000 AI credits, Strong accuracy on core US/EU mid-market and enterprise personas — roughly the 96% email deliverability the vendor claims |
| Cons | Expensive at the small end: €49/user/month with a five-user minimum before any implementation cost, No self-serve path to speak of — partner-assisted implementation is effectively assumed, G2 reviewers report extra charges for add-on features, pushing total cost above list tier pricing, Dense interface assembled through acquisitions; training effort is real and the design feels dated versus cloud-native rivals, Trial availability is contradictory in public sources (G2 says none; some third parties claim 15 days) — confirm with the vendor before planning an evaluation | No public rate card for the platform: custom annual quotes only, Vendr median ~$33,500/yr with a range up to ~$155k, Annual-only contracts with bulk credit caps, auto-renewal traps, and typical 10-20% renewal price increases, Mid-flight pricing-model migration from seats to consumption credits (new business late Q3 2026, existing through 2027) makes multi-year budgeting uncertain, Thinner coverage for SMBs and non-US direct mobile numbers than the headline accuracy figures imply, Overbuilt and overpriced for small teams — self-serve tools like Apollo and Clay cover find-and-enrich far cheaper |
| Best For | European mid-market organisations in services, insurance or the public sector that need a configurable, EU-hosted CRM with project and service workflows and have an implementation budget. | Mid-market and enterprise outbound teams with a defined ICP and real contact volume who can budget a five-figure annual data contract and will negotiate terms as hard as features. |
| Launch Year | — | — |
| HQ Country | BE | US |