Comparison
GoSquared CRM vs ActiveCampaign
Side-by-side comparison of GoSquared CRM and ActiveCampaign. See pricing, features, ratings, and more.
| Feature | GoSquared CRM | ActiveCampaign |
|---|---|---|
| Rating | 3.8 / 5 | 4.2 / 5 |
| Reviews | 1 | 1 |
| Categories | CRM Analytics, Live Chat, CRM Automation | Email Marketing, Marketing CRM, CRM Automation |
| Pricing | From $0 | From $29 |
| Pricing Model | freemium | paid |
| Pros | Real-time analytics with a genuinely readable interface — live visitor view and clean dashboards without configuration work, Contacts profiles stitch behaviour across devices and pre-signup sessions, searchable with live Smart Groups, Unlimited data retention and unlimited team sharing on all plans — rare at these prices, Flat pageview pricing from $9/month (100k pageviews) to $99/month (2.5M) at time of writing — no per-seat tax, Independent, profitable UK company since 2006 with clear privacy positioning and GDPR focus | Automation builder with 135+ triggers, conditional branching, goals, and split-testing of entire automation paths — the deepest in its price class, Deliverability consistently top of independent tests (93.4% inbox placement in 2025 EmailToolTester testing), Precise dynamic segmentation that self-updates from behavioral and purchase signals, Active Intelligence actually implements sequence fixes and builds segments, not just copy drafts, 1,000+ integrations plus an MCP server and Claude connector for AI-agent access |
| Cons | No sales CRM functionality: no deals, pipeline, forecasting or sales-process tooling, Product lineup is in motion — Live Chat closed to new customers as of 2025 and packaging has shifted repeatedly, Event tracking counts toward pageview quota, so instrument-heavy products burn quota faster than expected, Depth stops at analytics and messaging: no A/B testing, serious attribution or warehouse-grade reporting, Small support organisation (email support, London hours) versus the public-company alternatives | Since November 2025, new accounts pay for all contacts including unsubscribed and bounced ones, Sales CRM functionality requires add-ons or higher tiers; not a fit for running a real sales team, Pricing climbs steeply with contact count — Plus at 10K contacts is roughly $189-239/month at time of writing, Steep learning curve in the automation builder for first-time users, Human support is harder to reach than the price implies; reporting dashboards are dated and rigid |
| Best For | SaaS founders and small marketing teams who want privacy-first real-time web analytics plus a behavioural customer database, not a sales pipeline. | Marketing-led SMBs and ecommerce teams with under ~25K contacts who need serious behavior-driven automation and already have (or don't need) a dedicated sales CRM. |
| Launch Year | — | — |
| HQ Country | GB | US |