Comparison
HubSpot vs Close
Side-by-side comparison of HubSpot and Close. See pricing, features, ratings, and more.
| Feature | HubSpot | Close |
|---|---|---|
| Rating | 4.3 / 5 | 4.4 / 5 |
| Reviews | 1 | 1 |
| Categories | Marketing CRM, Sales CRM, Email Marketing | Sales CRM, Sales Automation, Contact Management |
| Pricing | From $0 | From $9 |
| Pricing Model | freemium | paid |
| Pros | Free CRM tier is genuinely usable — real contact/deal/ticket records, forms, chat and basic email, One shared contact timeline across marketing, sales and service is exactly the promised 'one database', Best ecosystem in the category: 1,000+ marketplace apps, HubSpot Academy, a huge partner and freelancer community, AI agents (customer agent, prospecting agent, agent builder) now do real work across hubs, Starter pricing is low — $7 per seat per month billed annually for Sales Hub at time of writing | Calling, SMS, email and shared inbox live inside the lead record, so activity logging happens without rep effort, Power Dialer and voicemail drop on the Growth plan materially raise dials per hour in high-volume outbound, Fast, keyboard-first interface that reps adopt without training overhead, Chloe AI credits bundled on every plan; call summaries and follow-up drafts were genuinely useful in my testing, Generous entry point: Solo at $9/user/month billed annually, with a 30-day money-back guarantee and no long contract |
| Cons | The Starter → Professional jump is roughly 12x per seat ($7 to $90) and lands when the tool is already load-bearing, Mandatory one-time onboarding fees at higher tiers ($3,500 Enterprise onboarding per the Sales Hub pricing page), AI features are metered through HubSpot Credits on top of seats, so bills become usage-dependent, Free tier caps at 2 users and 1,000 contacts; contact-tiered pricing penalizes list-heavy marketers, Easy to over-configure — portals frequently need a dedicated admin or partner to stay trustworthy | Automated workflows and the Power Dialer are gated behind Growth at $99/user/year-billed — nearly triple the Essentials price, Metered extras (phone numbers, call minutes, SMS, extra AI credits) push the real bill well above the seat price for dial-heavy teams, CRM core is shallow on reporting, custom objects and forecasting compared with Pipedrive or HubSpot at similar prices, Solo plan caps at 1 user and 10,000 leads and excludes workflows; no free plan exists, AI credits are pooled per month and do not roll over, so heavy Chloe usage can exhaust the allowance mid-month |
| Best For | Growing small and mid-sized businesses that want marketing, sales and service on one platform and can budget for Professional-tier pricing. | Inside-sales and outbound teams of roughly 2-50 reps who live on the phone and email and want activity logging to be automatic rather than enforced. |
| Launch Year | — | — |
| HQ Country | US | US |