Comparison
Insightly vs GoHighLevel
Side-by-side comparison of Insightly and GoHighLevel. See pricing, features, ratings, and more.
GoHighLevel
All-in-one sales and marketing platform built for agencies and small businesses
View full review →| Feature | Insightly | GoHighLevel |
|---|---|---|
| Rating | 3.8 / 5 | 4.2 / 5 |
| Reviews | 1 | 1 |
| Categories | Project CRM, Sales CRM, CRM Reporting | Sales CRM, CRM Automation, Lead Management, Sales Automation, Small Business CRM |
| Pricing | From $29 | From $97 |
| Pricing Model | paid | paid |
| Pros | Won opportunities convert into projects with contact history attached — the sale-to-delivery handover disappears, Competitive per-user pricing: $29/$49/$99 per month billed annually at time of writing, 14-day trial with no credit card, plus a free tier for up to 2 users per their comparison PDF, Record, storage and email-send ceilings rise reasonably across tiers (100k to 500k records), AppConnect is a genuine iPaaS for firms that need real system-to-system automation | Flat pricing with unlimited contacts and users on every plan — no per-seat or per-contact tax as clients grow, Unlimited sub-accounts at $297/month (Unlimited plan) makes per-client software cost approach zero at scale, SaaS Mode (Pro, $497/month) turns the platform into resellable white-label software with automated client provisioning and usage rebilling, True all-in-one: CRM, email/SMS, funnels, websites, scheduling, reputation, memberships and automation in one login, Huge community and training ecosystem with 24/7 support advertised on all plans |
| Cons | Bundle economics hurt: AppConnect adds $3,000 mandatory setup, plus $1,500 guided onboarding and 20%-of-license support with a $3,000 floor on bundle deals, The platform is rigid — limited layouts and object model, so unusual processes bend to the tool, Reporting and UI feel dated next to HubSpot and Salesforce, Marketing and Service products are separate purchases and trail category leaders, The mobile app covers basics but has never felt as finished as desktop | Designed for agencies — a single small business buys far more complexity than it needs and pays for it in ramp time, Every module trails its category leader on polish and depth (funnels vs ClickFunnels, email vs ActiveCampaign, CRM UI vs Pipedrive), Support quality is uneven outside the Enterprise tier; community groups are the de facto support layer, Steep learning curve with a dense, fast-changing interface; 14-day trial is short for a platform this size, Usage-based pass-through costs (SMS/email rebilling) surprise agency budgets, and the affiliate-heavy review culture distorts buying research |
| Best For | Professional services firms and agencies that want the pipeline and the project delivery record in one system. | Marketing agencies and white-label resellers who want to run all client marketing from one platform and sell it as their own software. |
| Launch Year | — | 2018 |
| HQ Country | US | United States |