Comparison
Keap vs Freshmarketer
Side-by-side comparison of Keap and Freshmarketer. See pricing, features, ratings, and more.
| Feature | Keap | Freshmarketer |
|---|---|---|
| Rating | 3.5 / 5 | 3.7 / 5 |
| Reviews | 1 | 1 |
| Categories | CRM Automation, Marketing CRM, Small Business CRM | Marketing CRM, CRM Analytics, CRM Automation |
| Pricing | From $299 | From $15 |
| Pricing Model | paid | freemium |
| Pros | Campaign builder remains one of the most capable follow-up automation engines in small-business software, Money is a first-class trigger — payments, invoices and appointments drive automations natively without integrations, Expert-assisted setup, strategy calls and US-based phone support are included in the model, Transparent text-marketing tier ladder (500 messages included, up to 25,000) with published overage rates, Free trial requires no credit card and exposes most of the paid experience | Free plan with 100 marketing contacts and 500 monthly sends lets you test with real data and no card, Only actively marketed contacts count toward limits — friendlier than whole-database billing models, $15/month paid entry (with 500 contacts included) at time of writing makes adoption almost risk-free, Native shared customer record with Freshsales and Freshdesk — no integration project inside the Freshworks family, Transactional emails, advanced webhooks and an AI campaign assistant on the single paid tier |
| Cons | Entry tiers eliminated in 2026 — every customer starts at $299/mo monthly or $2,988/yr, with the contact ladder above that, Annual contracts carry a $299 early termination fee and cancellation requires a phone call 10 days before invoice, Acquired by Thryv Holdings in late 2024 — roadmap and portfolio overlap add transition risk, AI capabilities are thin versus the 2026 competitive field; marketplace and reporting depth trail HubSpot and ActiveCampaign, Text marketing is US-only, and the interface has a learning curve that justifies only with the included expert help | Single paid tier: the old Growth/Pro ladder is gone, so outgrowing the product means switching, not upgrading, Real cost lives in add-ons (marketing contacts from $100/5,000/month, CRO from $219, dedicated IP $199) — the $15 headline is not your bill, Automation depth is modest: journeys, scoring and attribution trail ActiveCampaign and HubSpot, Weak standalone value — the product is designed to sit inside the Freshworks suite, Product has been reshaped repeatedly (plans renamed/retired), which is a caveat for long-lived automation built here |
| Best For | Established small service businesses with a proven follow-up-driven sales process that want expert-built automation and can clear the $299-per-month floor. | Small businesses already using Freshsales or Freshdesk who want simple email campaigns and automations on the shared Freshworks customer record without a big marketing budget. |
| Launch Year | — | — |
| HQ Country | US | IN |