Comparison
Keap vs GoHighLevel
Side-by-side comparison of Keap and GoHighLevel. See pricing, features, ratings, and more.
GoHighLevel
All-in-one sales and marketing platform built for agencies and small businesses
View full review →| Feature | Keap | GoHighLevel |
|---|---|---|
| Rating | 3.5 / 5 | 4.2 / 5 |
| Reviews | 1 | 1 |
| Categories | CRM Automation, Marketing CRM, Small Business CRM | Sales CRM, CRM Automation, Lead Management, Sales Automation, Small Business CRM |
| Pricing | From $299 | From $97 |
| Pricing Model | paid | paid |
| Pros | Campaign builder remains one of the most capable follow-up automation engines in small-business software, Money is a first-class trigger — payments, invoices and appointments drive automations natively without integrations, Expert-assisted setup, strategy calls and US-based phone support are included in the model, Transparent text-marketing tier ladder (500 messages included, up to 25,000) with published overage rates, Free trial requires no credit card and exposes most of the paid experience | Flat pricing with unlimited contacts and users on every plan — no per-seat or per-contact tax as clients grow, Unlimited sub-accounts at $297/month (Unlimited plan) makes per-client software cost approach zero at scale, SaaS Mode (Pro, $497/month) turns the platform into resellable white-label software with automated client provisioning and usage rebilling, True all-in-one: CRM, email/SMS, funnels, websites, scheduling, reputation, memberships and automation in one login, Huge community and training ecosystem with 24/7 support advertised on all plans |
| Cons | Entry tiers eliminated in 2026 — every customer starts at $299/mo monthly or $2,988/yr, with the contact ladder above that, Annual contracts carry a $299 early termination fee and cancellation requires a phone call 10 days before invoice, Acquired by Thryv Holdings in late 2024 — roadmap and portfolio overlap add transition risk, AI capabilities are thin versus the 2026 competitive field; marketplace and reporting depth trail HubSpot and ActiveCampaign, Text marketing is US-only, and the interface has a learning curve that justifies only with the included expert help | Designed for agencies — a single small business buys far more complexity than it needs and pays for it in ramp time, Every module trails its category leader on polish and depth (funnels vs ClickFunnels, email vs ActiveCampaign, CRM UI vs Pipedrive), Support quality is uneven outside the Enterprise tier; community groups are the de facto support layer, Steep learning curve with a dense, fast-changing interface; 14-day trial is short for a platform this size, Usage-based pass-through costs (SMS/email rebilling) surprise agency budgets, and the affiliate-heavy review culture distorts buying research |
| Best For | Established small service businesses with a proven follow-up-driven sales process that want expert-built automation and can clear the $299-per-month floor. | Marketing agencies and white-label resellers who want to run all client marketing from one platform and sell it as their own software. |
| Launch Year | — | 2018 |
| HQ Country | US | United States |