Comparison
Keap vs Zoho CRM
Side-by-side comparison of Keap and Zoho CRM. See pricing, features, ratings, and more.
| Feature | Keap | Zoho CRM |
|---|---|---|
| Rating | 3.5 / 5 | 4.2 / 5 |
| Reviews | 1 | 1 |
| Categories | CRM Automation, Marketing CRM, Small Business CRM | Sales CRM, CRM Automation, CRM Analytics |
| Pricing | From $299 | From $0 |
| Pricing Model | paid | freemium |
| Pros | Campaign builder remains one of the most capable follow-up automation engines in small-business software, Money is a first-class trigger — payments, invoices and appointments drive automations natively without integrations, Expert-assisted setup, strategy calls and US-based phone support are included in the model, Transparent text-marketing tier ladder (500 messages included, up to 25,000) with published overage rates, Free trial requires no credit card and exposes most of the paid experience | Best capability-per-dollar in the sales CRM market: free for 3 users, paid from $14/user/month annually, Blueprint process enforcement, CPQ and inventory at the $23 Professional tier — features rivals gate higher, Zia AI (predictive scoring, best-time-to-contact, anomaly detection) at Enterprise is cheaper than comparable AI tiers, Deep limit structure (custom fields, Blueprints, API, storage) supports genuinely large deployments on Ultimate, Nearly three-decade-old vendor with a huge app ecosystem (Zoho One) and 30-day trial on all paid tiers |
| Cons | Entry tiers eliminated in 2026 — every customer starts at $299/mo monthly or $2,988/yr, with the contact ladder above that, Annual contracts carry a $299 early termination fee and cancellation requires a phone call 10 days before invoice, Acquired by Thryv Holdings in late 2024 — roadmap and portfolio overlap add transition risk, AI capabilities are thin versus the 2026 competitive field; marketplace and reporting depth trail HubSpot and ActiveCampaign, Text marketing is US-only, and the interface has a learning curve that justifies only with the included expert help | Dense, daunting interface and a real admin learning curve before it fits your process, Standard's 10-custom-field cap is a trap for teams with any real data model, AI is gated to Enterprise ($40) — Standard and Professional get none of it, Premium/Enterprise support costs 20–25% of the licence fee on top of the subscription, Mass-email quotas, Blueprint counts and API limits shape behaviour; choose the tier you will stabilise on |
| Best For | Established small service businesses with a proven follow-up-driven sales process that want expert-built automation and can clear the $299-per-month floor. | Budget-conscious sales teams of 5–100 that will invest in configuration and want enforced sales process, forecasting and AI without enterprise-suite pricing. |
| Launch Year | — | — |
| HQ Country | US | IN |