Comparison
MailPoet vs ActiveCampaign
Side-by-side comparison of MailPoet and ActiveCampaign. See pricing, features, ratings, and more.
| Feature | MailPoet | ActiveCampaign |
|---|---|---|
| Rating | 4.2 / 5 | 4.2 / 5 |
| Reviews | 1 | 1 |
| Categories | Email Marketing | Email Marketing, Marketing CRM, CRM Automation |
| Pricing | Contact for pricing | From $29 |
| Pricing Model | — | paid |
| Pros | Lives entirely inside WordPress — lists, forms and sends without a separate platform to manage, WooCommerce flows (abandoned cart, first purchase, product triggers) are genuinely deep, with revenue attribution per send, Real free tier: 500 subscribers and 5,000 emails/month with the hosted sending service included, Agency plan covers 50 sites per instance, which fits WordPress freelancers well, MailPoet Sending Service handles bounces, complaints and sender authentication with guided DNS setup | Automation builder with 135+ triggers, conditional branching, goals, and split-testing of entire automation paths — the deepest in its price class, Deliverability consistently top of independent tests (93.4% inbox placement in 2025 EmailToolTester testing), Precise dynamic segmentation that self-updates from behavioral and purchase signals, Active Intelligence actually implements sequence fixes and builds segments, not just copy drafts, 1,000+ integrations plus an MCP server and Claude connector for AI-agent access |
| Cons | Pricing is subscriber-based, so inactive contacts inflate your tier until you prune the list, Automation is basic — no branching canvas, no lead scoring, no behavioural tracking beyond emails, Heavy sends on modest hosting strain WordPress cron and the database, Editor's structure control is limited; fine layout tweaks fight the templates, Free plan caps sends at 5,000/month and keeps MailPoet branding in every email | Since November 2025, new accounts pay for all contacts including unsubscribed and bounced ones, Sales CRM functionality requires add-ons or higher tiers; not a fit for running a real sales team, Pricing climbs steeply with contact count — Plus at 10K contacts is roughly $189-239/month at time of writing, Steep learning curve in the automation builder for first-time users, Human support is harder to reach than the price implies; reporting dashboards are dated and rigid |
| Best For | WordPress and WooCommerce site owners who want capable newsletter and ecommerce email marketing without leaving their own site. | Marketing-led SMBs and ecommerce teams with under ~25K contacts who need serious behavior-driven automation and already have (or don't need) a dedicated sales CRM. |
| Launch Year | — | — |
| HQ Country | — | US |