Comparison
MailPoet vs HubSpot
Side-by-side comparison of MailPoet and HubSpot. See pricing, features, ratings, and more.
| Feature | MailPoet | HubSpot |
|---|---|---|
| Rating | 4.2 / 5 | 4.3 / 5 |
| Reviews | 1 | 1 |
| Categories | Email Marketing | Marketing CRM, Sales CRM, Email Marketing |
| Pricing | Contact for pricing | From $0 |
| Pricing Model | — | freemium |
| Pros | Lives entirely inside WordPress — lists, forms and sends without a separate platform to manage, WooCommerce flows (abandoned cart, first purchase, product triggers) are genuinely deep, with revenue attribution per send, Real free tier: 500 subscribers and 5,000 emails/month with the hosted sending service included, Agency plan covers 50 sites per instance, which fits WordPress freelancers well, MailPoet Sending Service handles bounces, complaints and sender authentication with guided DNS setup | Free CRM tier is genuinely usable — real contact/deal/ticket records, forms, chat and basic email, One shared contact timeline across marketing, sales and service is exactly the promised 'one database', Best ecosystem in the category: 1,000+ marketplace apps, HubSpot Academy, a huge partner and freelancer community, AI agents (customer agent, prospecting agent, agent builder) now do real work across hubs, Starter pricing is low — $7 per seat per month billed annually for Sales Hub at time of writing |
| Cons | Pricing is subscriber-based, so inactive contacts inflate your tier until you prune the list, Automation is basic — no branching canvas, no lead scoring, no behavioural tracking beyond emails, Heavy sends on modest hosting strain WordPress cron and the database, Editor's structure control is limited; fine layout tweaks fight the templates, Free plan caps sends at 5,000/month and keeps MailPoet branding in every email | The Starter → Professional jump is roughly 12x per seat ($7 to $90) and lands when the tool is already load-bearing, Mandatory one-time onboarding fees at higher tiers ($3,500 Enterprise onboarding per the Sales Hub pricing page), AI features are metered through HubSpot Credits on top of seats, so bills become usage-dependent, Free tier caps at 2 users and 1,000 contacts; contact-tiered pricing penalizes list-heavy marketers, Easy to over-configure — portals frequently need a dedicated admin or partner to stay trustworthy |
| Best For | WordPress and WooCommerce site owners who want capable newsletter and ecommerce email marketing without leaving their own site. | Growing small and mid-sized businesses that want marketing, sales and service on one platform and can budget for Professional-tier pricing. |
| Launch Year | — | — |
| HQ Country | — | US |