Comparison
Memo vs Apollo.io
Side-by-side comparison of Memo and Apollo.io. See pricing, features, ratings, and more.
| Feature | Memo | Apollo.io |
|---|---|---|
| Rating | 3.5 / 5 | 4.1 / 5 |
| Reviews | 1 | 1 |
| Categories | Small Business CRM, Contact Management | Lead Management, Sales Automation, Contact Management |
| Pricing | From $15 | From $49 |
| Pricing Model | paid | freemium |
| Pros | Built-in access to Romania's national financial database for legal entities — real due diligence on prospects inside the CRM, Deal-to-invoice loop works with no configuration: one-click invoicing from a closed deal, payment registration, overdue tracking, Free BASIC plan with no time limit makes evaluation genuinely free, Per-user access rights so salespeople only see their own tasks and customers, Deliberately simple interface — a non-technical sales-and-admin team can adopt it without training | 275M+ contact database with intent topics, job-change signals, and visitor identification in one tool, Fast filter-to-sequence workflow — outbound campaign live the same afternoon, with dialer and meeting scheduling included, Genuinely usable free plan (900 credits/seat/year) and a $49 Basic tier that replaces a database + sequencer stack, Native Salesforce, HubSpot, and Pipedrive integrations so it can sit alongside a real CRM, High review volume and satisfaction (4.7/5 across 9,000+ G2 reviews at time of writing) |
| Cons | Romania-specific: outside the Romanian market the marquee financial-data feature is worthless, Nine-person vendor with no public API, app marketplace, or integration ecosystem, No public pricing page — my catalog's $15–45/user range could not be verified against the vendor, Rough English localisation and thin documentation signal low product polish, Minimal marketing automation, reporting, and email depth; the core loop is the ceiling | Data accuracy below the vendor's 98% claim in practice — 10-15% bounce rates on unverified lists, weaker data outside North America, Credit system is confusing: pooled, no rollover, auto-renewing add-on credits, and all seats must share one plan tier, Reporting is shallow and the interface adds clicks where it shouldn't; no mobile app for data access, CRM and deal layer too thin for complex, multi-stakeholder sales cycles, Users report credit-rule changes over time that unfavorably affected annual-billing customers |
| Best For | Romanian small and mid-size companies selling business-to-business who want sales follow-up and invoicing in one system with official company financial data built in. | Outbound-focused SMB and mid-market sales teams that need B2B contact data plus sequencing in one subscription and already run their pipeline in a dedicated CRM. |
| Launch Year | — | — |
| HQ Country | NL | US |