Comparison
Nutshell vs HubSpot
Side-by-side comparison of Nutshell and HubSpot. See pricing, features, ratings, and more.
| Feature | Nutshell | HubSpot |
|---|---|---|
| Rating | 4.2 / 5 | 4.3 / 5 |
| Reviews | 1 | 1 |
| Categories | Sales CRM, Marketing CRM, Small Business CRM | Marketing CRM, Sales CRM, Email Marketing |
| Pricing | From $19 | From $0 |
| Pricing Model | paid | freemium |
| Pros | Foundation plan is genuinely generous: unlimited contacts and storage, email/calendar sync, forms, landing pages, webchat, email marketing and attribution included, Clean, fast usability — a small team is productive within an afternoon, AI is metered honestly: concrete 'AI outcomes' buckets per tier plus unlimited lightweight AI assists, WebFX ownership since 2022 gives the vendor financial stability while the product keeps shipping, Sales and marketing in one subscription spares small teams a second tool | Free CRM tier is genuinely usable — real contact/deal/ticket records, forms, chat and basic email, One shared contact timeline across marketing, sales and service is exactly the promised 'one database', Best ecosystem in the category: 1,000+ marketplace apps, HubSpot Academy, a huge partner and freelancer community, AI agents (customer agent, prospecting agent, agent builder) now do real work across hubs, Starter pricing is low — $7 per seat per month billed annually for Sales Hub at time of writing |
| Cons | Plan tier is chosen at company level — every user sits on the same plan, so one power user raises the whole bill, Core sales machinery (automation, sequencing, multiple pipelines) gates behind Pro at $42/user/month, Add-ons stack up: prospecting ~$37/month and quotes/invoices/contracts ~$79/month per company, SMS on top, Multi-currency and SQL access only on Enterprise at $79/user/month, Smaller integration and partner ecosystem than HubSpot or Salesforce; no true journey-builder automation | The Starter → Professional jump is roughly 12x per seat ($7 to $90) and lands when the tool is already load-bearing, Mandatory one-time onboarding fees at higher tiers ($3,500 Enterprise onboarding per the Sales Hub pricing page), AI features are metered through HubSpot Credits on top of seats, so bills become usage-dependent, Free tier caps at 2 users and 1,000 contacts; contact-tiered pricing penalizes list-heavy marketers, Easy to over-configure — portals frequently need a dedicated admin or partner to stay trustworthy |
| Best For | Small B2B teams of one to fifty who want sales pipeline, email marketing and light automation in one affordable, easy CRM. | Growing small and mid-sized businesses that want marketing, sales and service on one platform and can budget for Professional-tier pricing. |
| Launch Year | — | — |
| HQ Country | US | US |