Sellsy

Where Sellsy sits in the market

Sellsy is a French all-in-one business platform: CRM, quoting, invoicing, cash-flow tracking and a slice of marketing, sold as one suite to small and mid-sized French companies. In a category full of American tools that treat invoicing as someone else's problem, Sellsy's pitch is that a small commercial team should not need four subscriptions to run a deal from first email to paid invoice. It has been built in France for French business practice — quotes that conform to local expectations, VAT handling, SEPA direct debit, accountant-friendly exports — and that is both its strongest card and its clearest boundary.

What I look for in an all-in-one at this size is whether the joins hold. Plenty of suites are five products in a trench coat; the test is whether an opportunity becomes a quote becomes an invoice becomes a cash-flow entry without re-typing data or reconciling two databases. Sellsy is designed around exactly that chain, and in my testing the chain is the product. The question for you is narrower: if you are not a French company, or you need deep third-party integrations, the calculus changes fast.

What you actually get

The suite splits into two sellable halves. Sellsy Sales (Prospection & Vente) covers contact and company management, pipeline with opportunity stages, quote creation with electronic signature, automatic follow-up reminders, document read tracking, email and calendar sync, a product and service catalogue, and basic email/SMS campaigns with landing pages and forms. Sellsy Sales & Invoicing is the "2 licences in 1" bundle that adds the invoicing side: invoice and credit note management, online payment (through PayPal, Stripe and Atos partners), SEPA direct debit and card recurring payments through GoCardless and Stripe, payment-term tracking, and dunning plans for unpaid invoices. Sellsy Trésorerie (cash flow) is a module add-on that rolls invoices, purchases and forecasts into a treasury view; Sellsy Marketing is the add-on that lifts email/SMS quotas and adds scoring, a dedicated IP and multi-domain authentication at the top tier.

Pricing at time of writing (go.sellsy.com/offres, excl. tax): Sellsy Sales runs €29 per user per month on annual billing (€348/user/year) at Standard, €49 (€588) at Evolution, and €79 (€948) at Elite, with monthly billing at €35, €59 and €95 and a 12-month commitment either way. The Sales & Invoicing bundle runs €49, €89 and €119 per user per month annually (€588, €1,068, €1,428 per year), or €59, €107, €143 billed monthly. There is a two-user minimum on all plans. Electronic signatures are quota'd at 50, 200 and 500 per year across the tiers; marketing email is included at 6,000 sends per year plus 120 SMS, and the Marketing add-on runs €59 per month at Evolution and €119 at Elite for 50,000 emails a month. Sellsy's AI features (drafting, assistive actions) come with 25 credits on Standard and an effectively unlimited pool (fair-use cap of 100,000 credits a year) on Evolution and Elite.

My testing notes

In my testing of Sellsy over a few weeks, I ran a small services company use case end to end: prospect in, pipeline, quote, e-signature, invoice, payment, reminder.

First observation: the quote-to-invoice chain is the smoothest part of the product and genuinely removes work. I created a quote from the product catalogue, sent it for electronic signature, and converted the signed quote to an invoice without re-entering a single line. Read tracking on the quote (who opened it, how many times) fed the automatic follow-up reminders, and when a payment term passed, the dunning plan produced the reminder email on schedule. This is the flow that justifies the suite, and it works without admin ceremony — a non-technical founder can run it, and the onboarding assistance Sellsy sells alongside (including a paid company-import service on Elite, up to 5,000 lines) exists because the vendor knows migration is where small companies stall. The catalogue caps are visible seams in the flow, though: 300 products at Standard and 800 at Evolution is generous for services firms and quickly tight for anyone with a real product list.

Second observation: the cash-flow module is the sleeper feature. It is not a full accounting package — Sellsy is careful to hand the year-end work to your accountant — but the treasury view that reconciles issued invoices, expected payments and supplier bills answered the question small business owners actually ask ("what does the next 60 days look like?") in a way that a CRM alone never does. I had to adjust to the mental model: this is a commercial tool that knows about money, not a finance suite that knows about sales. Exports for the accountant worked cleanly in my test, and the product supports giving your accountant direct access.

Third, a smaller but telling note: the marketing quotas are honest but small. 6,000 emails a year is a newsletter to a modest list, not a marketing programme, and 120 SMS is a gesture. Teams whose motion is campaign-heavy will need the Marketing add-on, and at that point the per-month module cost deserves to be compared against just buying a dedicated email tool. The deliverability and editor were fine in my tests; the ceiling is the quota design, not the technology. Fourth, from the same weeks of use: the interface is clean and consistent across the sales and invoicing halves, with a mobile app included on every plan for reps in the field. The learning curve was short — I watched a small team go from spreadsheet pipeline to live quotes in a couple of afternoons — and the permission profiles (three at Standard, ten at Evolution, unlimited at Elite) were enough to separate sales from admin without ceremony.

Limitations

The most important limitation is geographic and linguistic. Sellsy is a French product run by a French company with French support (chat on all plans, phone from Evolution up). It offers an English interface and sells internationally, but the assumptions baked in — fiscal references, document formats, partner payment rails, support hours and language — are French first. For a French TPE/PME this is a feature. For a UK or US sales team it is friction you will feel weekly.

Second, the integration catalogue is thinner than the American incumbents. Native integrations cover the French accounting stack and the obvious email/office tools, but if your business runs on a long tail of SaaS products, you will be living in Zapier or the API more than you would with Pipedrive or HubSpot. That is the trade Sellsy makes for coherence, and it is the right trade for its core market only.

Third, the commercial structure adds up in steps. The two-user minimum and 12-month commitment are standard for the segment but remove the casual trial-and-scale path. The e-signature quotas (50 a year at Standard) are low enough that a busy salesperson can exhaust them; the product-catalogue caps push growing companies up a tier; and the real bill for a five-person commercial team with invoicing, cash flow and the marketing add-on sits well above the headline €29. None of these is hidden — the pricing page is unusually clear by industry standards — but they are where the list price and the budget diverge.

Fourth, reporting depth is modest. Pipeline views and sales performance monitoring cover the basics (and Evolution improves detail), but multi-dimensional analysis or serious attribution will export out to a spreadsheet. Support quality, for what it is worth, was a bright spot in my experience and in French user reviews: chat is included on the cheapest plan and phone support arrives at Evolution, which is a friendlier ladder than most vendors offer at this price, and the help centre is written for business owners rather than administrators. For the target market that is an acceptable trade; for a data-hungry sales ops function it is not.

Verdict

Sellsy is one of the few genuinely coherent all-in-ones I have tested, and the coherence is real: the quote-to-invoice-to-cash chain removes admin work that a CRM-plus-accounting-tool setup makes you do twice. For a French small or mid-sized business — a services firm, a small commerce, a 5-to-50 person company drowning in spreadsheets and PDF quotes — it is an easy recommendation, and the pricing at time of writing (from €29 per user per month annually on Sales, €49 on the Sales & Invoicing bundle, two users minimum) is fair for what replaces.

Outside that profile the recommendation weakens in proportion to your distance from France. International teams wanting English-first support and a deep integration marketplace are better served by Pipedrive, HubSpot or Zoho. Marketing-led organisations will outgrow the included quotas and should compare the add-on honestly against ActiveCampaign or a dedicated email platform. And buyers who want best-of-breed in each slot — pipeline here, invoicing there — will accept the double data entry that Sellsy exists to remove.

My rating reflects a well-scoped product with real strengths in its home market, a pricing model that stays honest, and clear boundaries where it stops being the right tool.