Efficy CRM Alternatives

Why look for an Efficy CRM alternative

Efficy occupies an interesting spot in the European CRM market: a Belgian vendor that grew by acquiring national players — PerfectView in the Netherlands, Sellsy in France — and that sells hard on data privacy, European hosting and personal support. In my testing, that promise holds up. The core CRM does what a mid-market sales team needs: contact and account management, pipeline tracking, campaign hooks, quotations, and a permission model that European compliance teams like. Efficy's published pricing at time of writing starts at €69 per user per month for Sales and €89 for All-in-one (efficy.com/pricing), though negotiated and legacy pricing varies widely — older listings put entry prices much lower.

So why do people look elsewhere? Three reasons come up repeatedly. First, price transparency: buying is demo-and-quote driven, and what you pay depends on negotiation, which makes budgeting guesswork and puts Efficy above the self-serve mid-market tools on list price. Second, day-to-day polish. The interface has improved, but against monday sales CRM or Copper it still feels like enterprise software from an earlier generation — more clicks per action, more configuration before value. Third, ecosystem depth. The integration marketplace is smaller than Salesforce's or HubSpot's, and heavier implementations tend to need an Efficy partner, which adds cost and calendar time. If your team wants to sign up on a Monday and run pipeline reviews by Friday, Efficy's buying process alone may be the reason you are reading alternatives pages.

The alternatives compared

I evaluated the tools below on six criteria: per-seat price at time of writing, depth of CRM customization, ecosystem and integrations, time-to-value for a team of five to fifty, support quality signals, and — because it is why many shortlist Efficy — European data-residency and compliance posture. The honest headline: only one of these is a European vendor in Efficy's own mould, and only one matches its CRM depth. The rest win by being cheaper, faster to adopt, or broader.

monday sales CRM

monday sales CRM is the sales module built on monday.com's work OS: visual boards, drag-and-drop pipelines, automations without code, and email sync. In my testing its decisive advantage over Efficy is time-to-value. A team can import contacts, build a pipeline and set follow-up automations in an afternoon; the interface is one of the few CRMs non-salespeople open willingly. Pricing at time of writing starts around $12 per user per month on annual billing for the Basic CRM tier, with a three-seat minimum (monday.com/crm/pricing), so a ten-person team lands meaningfully below Efficy's list price.

Switch if adoption speed and visual workflow matter more than CRM object depth, and your processes are still forming. Stay if you need Efficy's heavier customization, complex account hierarchies, or a European vendor relationship with GDPR questions answered by a European company. monday's CRM reporting is workable but shallower than a dedicated enterprise CRM, and complex quoting or service processes will stretch boards past their comfort zone. Data-residency options exist at higher tiers — check current terms if compliance drives your shortlist.

Creatio

Creatio is a no-code CRM platform — sales, service and marketing on one composable architecture where you redesign processes visually rather than bending to defaults. Against Efficy, Creatio genuinely wins on automation depth: process modeling, business rules and AI-assisted workflow design go well beyond Efficy's customization. It publishes prices too, which I appreciate in this segment: at time of writing, Growth is listed around $25 per user per month and Enterprise around $55, with a minimum of five users on the lower tiers (PCMag's 2025 review).

Switch if your CRM is really a process platform — multi-step approvals, complex lead routing, service workflows — and you have someone on staff who will own it. Stay if you want to be live quickly: Creatio's freedom is paid for in setup time, and teams without a process owner end up with a very flexible system configured by nobody. It is also, like Efficy, an enterprise-vendor relationship more than a self-serve purchase at larger tiers. If Efficy feels too rigid but your team is under five people, neither fits well.

Salesforce

Salesforce needs no introduction, and the comparison with Efficy is really about scope. Salesforce wins on almost every dimension of depth: the AppExchange ecosystem, custom objects, Apex and Flow automation, industry clouds, and an army of implementers. If you need CRM to be the platform the rest of the business runs on, this is the answer, with EU data-residency options for compliance. Pricing at time of writing: entry Starter Suite sits around $25 per user per month, while Enterprise is commonly quoted around $165 per user per month on annual contracts.

Switch if ecosystem breadth, hiring pool and infinite extensibility outweigh cost and simplicity. Stay with Efficy if your objection to Salesforce is exactly why you chose Efficy: implementation cost, per-seat pricing that climbs at every tier, and complexity that needs an admin. In my testing, mid-market teams that move from Efficy to Salesforce budget for a partner implementation and ongoing admin — the license is the smaller half of the cost. If ten people need contact management and a pipeline, this is the wrong direction.

Streak

Streak takes the opposite bet: the CRM lives inside Gmail, as pipeline columns and shared boxes next to your inbox. For Gmail-centric teams it beats Efficy on one thing that matters enormously — zero context-switching. Reps log calls, track deals and share threads without leaving mail, and setup is genuinely light. Pricing at time of writing: Pro is listed at $49 per user per month on annual billing ($59 monthly) and Enterprise at $129 annual ($159 monthly) at streak.com/pricing — and note that Streak has no cheap single-user tier, a complaint its own user community raises regularly.

Switch if your sales process lives in email, your team is small, and you want pipeline discipline without a separate system to log into. Stay if you need real CRM data structure — Streak's custom fields, reporting and multi-object relationships are thin compared with Efficy, and Google Workspace dependence is total (Microsoft shops need not apply). Also weigh the privacy posture: your data lives inside Google's ecosystem, which is fine for many but is not the European-hosting argument that put Efficy on your list.

Zendesk Sell

Zendesk Sell is the sales CRM in the Zendesk family: pipeline management, built-in calling, email integration and reporting, priced at time of writing from $19 per seat per month on annual billing for the Team tier, with higher tiers around $55–$115 (zendesk.com/sell/pricing). Its genuine advantage over Efficy is the adjacency to Zendesk's support products — if your company already runs Zendesk for service, Sell gives sales and support a shared customer record, and the combined story is stronger than either half.

Switch if you are already a Zendesk shop, or you want sales tooling priced below Efficy's list with the expectation of bundling support later. Stay if you want a CRM-first vendor whose roadmap is your product: since Zendesk's ownership changes, Sell's investment level has been a recurring question in user forums, and its feature depth trails the dedicated sales CRMs. Efficy also beats it on European data posture and on all-in-one breadth (quoting, invoicing, project hooks). For a European mid-market team choosing on compliance grounds, Sell is the weakest fit here.

Axonaut

Axonaut is the French all-in-one for small businesses: CRM, invoicing, expense management, cash-flow tracking and some accounting hand-off in one French-built product. Against Efficy its most attractive property is the pricing model — flat, not per seat. At time of writing, pricing starts around €38 per month for small teams with everything included and no per-user multiplication (axonaut.com/content/prix), and the company advertises it has never raised prices for existing customers.

Switch if you are a French or francophone SME of one to ten people who wants CRM and billing in one cheap, comprehensible system and can work in French. Stay if you need true enterprise CRM mechanics — complex pipelines, granular permissions, deep customization — because Axonaut is deliberately simple, and its reporting is light. It is also the wrong pick outside the French market: support, templates and community are francophone. For the Efficy buyer whose real objection is cost, Axonaut is the honest budget answer; for the buyer whose objection is depth, it is not the answer at all.

How to choose

Sort the shortlist by what actually drove you away from Efficy. Cost transparency and price per seat: monday sales CRM first, Zendesk Sell second, Axonaut if a flat fee and French fit matter more than depth. Depth and process automation: Creatio for in-house ownership, Salesforce for ecosystem — and both need implementation budget. Workflow friction: Streak if Gmail is where you live. Compliance and European posture: monday and Salesforce both offer EU data options at higher tiers, but if a European vendor is a hard requirement, Efficy itself and Axonaut are the honest answers here. My practical rule: if Efficy's price bothered you but not its philosophy, stay and renegotiate. If its interface and pace bothered you, monday is the upgrade path most teams never regret.

FAQ

Is Efficy CRM actually GDPR compliant? Yes — EU hosting and GDPR posture are core to Efficy's pitch, and it is one of the stronger compliance stories in this list. If that is your main selection criterion, check which alternatives offer EU data residency on the tier you can afford before switching.

What is the cheapest real alternative to Efficy? On list price at time of writing, monday sales CRM around $12 per user per month (three-seat minimum) or Zendesk Sell from $19 per seat. Axonaut is cheapest in absolute terms for a small French team because it does not charge per seat.

Should I choose Salesforce over Efficy? Only if you need Salesforce-scale extensibility and will fund implementation and administration. For most mid-market sales teams, Salesforce costs more in licenses and in people than Efficy, and you switch for ecosystem, not for savings.